Brands that give you a good gut feel

Think about the businesses you love and support. That coffee shop with the perfect vibe. The clothing label that makes you feel like your best self. The car that shows you've made it.

You love these businesses for a reason — they resonate with you, they talk to you like a real person and show up consistently. That's how good branding works.

Good gut-feel brands don't follow trends or copy competitors. They discover what makes them different and communicate that difference through magnetic brand building that connects with people.

When strategy meets smart design

We're not the kind of branding agency that whips up a logo and calls it a day. At Upstairs, our pre-game is as important as the big day.

Brand strategy

Get clear on who you are and why anyone should care (tough love, but someone's got to say it). We work with you to find the soul of your brand so that our designers have the insights and inspiration to create the visuals that embody it.

Brand voice

One of the biggest mistakes businesses make is investing in visuals but forgetting about brand voice. Just like your best mate, your brand should have lovable personality traits. Whether you want to emulate a witty barista or a worldly thought leader, we make sure your brand has a distinctive voice.

Visual identity

A brand is not a logo — it's a cliche agency saying, but we had to say it. A brand identity is a visual system. It's how every element works together to convey your brand personality. From how colours evoke emotion to how typography sets the tone, your brand identity tells a story and expresses your values.

Brand guidelines

Think of your brand guidelines as your Brand Bible, minus the confusing metaphors. Guidelines keep your branding consistent and give your team a framework for application. From how to use your logo (and how not to) to which colours work where, your guidelines keep your brand looking great and sounding real.

Brand application

From social media posts to creative campaigns, we show you how to adapt your brand across every touchpoint. Need to look great on LinkedIn and in investor decks? We'll make sure no matter where your brand shows up, it's impactful and consistent.

Great branding starts with a conversation. Let's have one.

What's it like Upstairs?

Strategy first, always

No brand hunches here. We're a strategy-led branding agency that uses real-world insights as the bedrock of our brands. Our brands aren't just sexy — they're designed with your audience front of mind.

Ideas on the edge

We're creative — there, we said it. Whether it's team collabs that go sideways or forcing ourselves to forget every brand we've seen before (if only that Men in Black memory eraser was real), we do whatever it takes to keep our ideas original to give you that Next Level edge.

Feel good client experience

We keep it real with straight talk, smart moves and good times. We want you to smile through every milestone while we create something that feels exactly right. Because if you're not having fun while your business levels up, we're doing it wrong.